Customer relationship management (CRM) is imperative to the success of a small business. Relationship management helps convert prospects into leads and leads into paying customers leading to increased profits. Even so, it is often seen as tedious and time-consuming and takes business owners away fro...

Small businesses have always been the backbone of the economy, driving innovation and growth. They are accustomed to dealing directly with their customers and are invested in the communities they operate in. In fact, you could say that they are more focused on building and maintaining relationships ...